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"I believe that theatre is fundamentally different from film, and film is fundamentally different from theatre. Realism is merely a style and a tool in our theatrical toolbox, and should by no means be the default from which our work begins. Each story has different requirements, and the first step towards any production should be asking the question, 'How can we serve the story in the most theatrical way possible?'

I believe audiences attend the theatre for a visceral reaction they cannot get from a film. The ability of a well-crafted production to sweep an audience away on an emotional journey is a tool unmatched by any other art form, as theatre is the combination of many art forms meeting empathy, creating an undeniable response in our audiences.


I believe there should always be something spectacular in a show, something that will take the audiences breath away. Sometimes this means there are explosions, gunfire, battles, and horses. Sometimes this means a flower transforms before their very eyes. Spectacle means magic, and a plain black box when employed right can become the most magical item of all. Each story is different, each production has its own constraints, but within those confines, something magical must happen before the audience's eyes.

I believe the smallest details give rise to the largest moments. Each micro-beat is important in how they all add up for the audience, not how the character maneuvered a major arch. If the text is trusted and the actor commits to their desires in those small moments, they will work through their major arch. That's how we work our way through life, from moment to moment, and it is how our characters should live their lives in front of us." - Alex S. Freeman


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